Mission & History

Mission Statement:

Achieve Therapy and Fitness is the destination for effective and efficient therapy and fitness services in the region.

Core Values:








Our business roots and community ties reach back more than 30 years.


In June, Achieve Therapy & Fitness opened the Achieve Performance facility in the Turning Point Health & Wellness facility, bringing the number of facilities to 8. They continue to be a leader in new and innovative treatments for their patients and beneficial exercise programs for their fitness members. They currently have a staff of 19 Physical Therapists, 3 Physical Therapy Assistants, 6 Athletic Trainers, 9 Exercise Instructors and a support staff of 19.


In October, Achieve Therapy opened a satellite clinic in Grafton, ND providing outpatient Physical Therapy and fitness services to Grafton and the surrounding area.

In November, Achieve Therapy moved the clinic operations from their DeMers Ave facility to the newly renovated Turning Point Health & Wellness at 2424 32nd Ave S in Grand Forks.


Achieve Therapy opened a satellite clinic in Park River, ND providing outpatient Physical Therapy to Park River and the surrounding area.


In September, Achieve Therapy opened a new clinic in Thief River Falls, MN allowing us to serve more of our loyal customers in Northwest Minnesota.


Achieve Therapy opened a new clinic in East Grand Forks, MN to more conveniently serve our customers in East Grand Forks and the surrounding area.


In June, Select Therapy, LLC changed its name to Achieve Therapy, LLC.  The ownership group expands and now consists of Cliff Lafreniere, Jeff Barta, Michelle Aitchison, Laurie Holte, Annette Palmgren and Heather Walsh.


Opened 2 new clinics, one in Detroit Lakes, MN and the second in Park Rapids, MN.


Select Therapy moved to its current location  at 1425 S Columbia Road in Grand Forks. They added several new treatment options with a focus on treating chronic pain conditions, such as fibromyalgia, and continue to be a leader in the fitness and physical therapy.


As HealthSouth struggled with corporate difficulties, some of the local employees took steps to purchase the assets of the Grand Forks and Devils Lake Facilities.  In April 2003, Select Therapy, LLC was created by Cliff Lafreniere, Jeff Barta, Michelle Aitchison, Laurie Holte and Shawn McCoul.  Select Therapy & Fitness began providing services in the Columbia Woods location as well as at 3035 DeMers Ave in the Valley Bone & Joint Clinic.


Great Plains was approached during the summer of 1996 and eventually purchased by health care giant HealthSouth Corporation in November, making them the only Healthcare provider in the United States to have facilities in all 50 states. Their acquisition of Great Plains was announced in a full page, nationwide ad in USA Today.


Having outgrown its previous two locations in Grand Forks, Great Plains tripled its physical space by moving into the Columbia Woods building at 2617 S Columbia Road. In addition to the larger space in Grand Forks, Great Plains expanded its reach by opening a satellite facility in Crookston, MN to offer outpatient Physical Therapy and fitness services in that area.  Demand for their services was growing and plans were made to open a third facility in Devils Lake, ND.


The services were expanded in December to offer personalized fitness programs and the clinic became Great Plains Physical Therapy Clinic & Fitness Center. With the expansion of services, they changed locations and moved from the basement of the Grand Forks Tennis Center into the newly constructed Eagles Arena. They quickly outgrew their physical space, having to expand twice before moving its operations to a larger facility in the Columbia Center at 2100 S. Columbia Road. Growth continued at rapid pace and Great Plains soon found the need for yet another move.


Great Plains Physical Therapy was founded by Cliff Lafreniere to provide outpatient physical therapy services in the Grand Forks area. As an outpatient clinic, Great Plains specialized in the treatment of orthopedic injuries, with an emphasis on athletic injuries. They quickly gained recognition as a leader in rehabilitation and treatment of sports related injuries. They were the first healthcare agency in the region to offer athletic training services to area schools.